Overview
11COUPON Media Group ("we", "our", "us") is committed to protecting the privacy of all individuals who visit and interact with 11coupon.com. This Privacy Policy explains what personal data we collect, the purposes for which we use it, how it is stored, and the rights you hold over your information.
This policy applies to all users of https://11coupon.com and any related subdomains, applications, or services operated by 11COUPON Media Group. It should be read alongside our Terms of Use and Cookies Policy, which together govern your use of this platform.
We process personal data in accordance with applicable data protection legislation, including the Information Technology (Amendment) Act, 2008, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (India), the General Data Protection Regulation (EU) 2016/679 (GDPR) where applicable to European users, and the UK GDPR for users in the United Kingdom.
C 60, Janakpuri
New Delhi , India
Data We Collect
We collect personal data in two primary ways: information you provide to us directly, and information collected automatically through your use of our platform.
| Category | Data Points | Collection Method |
|---|---|---|
| Identity Data | Name, username or similar identifier | Provided by you (newsletter, contact forms) |
| Contact Data | Email address, phone number | Provided by you |
| Technical Data | IP address, browser type, device identifiers, operating system, time zone, screen resolution | Collected automatically via cookies and analytics |
| Usage Data | Pages visited, referral source, click patterns, coupon interactions, session duration | Collected automatically via analytics tools |
| Marketing Data | Communication preferences, subscription status, interaction history | Derived from your activity and opt-in choices |
| Transaction Data | Affiliate click IDs, merchant referral data (no payment details are collected or stored by us) | Collected via affiliate tracking systems |
We do not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, biometric data, health information, or financial account details. We do not process payment information; all transactions occur directly on merchant websites.
How We Use Your Data
We use the personal data we collect only for the purposes set out below. We will not use your data in a manner that is incompatible with the purpose for which it was originally collected without obtaining your prior consent.
- To operate and improve the 11coupon.com platform, including presenting relevant coupon listings and deals.
- To send newsletters, deal alerts, and marketing communications where you have opted in to receive them.
- To analyse website traffic and user behaviour through aggregated, anonymised analytics in order to improve content quality and platform performance.
- To process and attribute affiliate referrals to the appropriate partner programmes and measure campaign performance.
- To respond to enquiries, support requests, and formal correspondence submitted through contact forms or by email.
- To detect, prevent, and mitigate fraudulent activity, security breaches, and technical faults.
- To comply with legal obligations under applicable Indian, EU, and UK laws.
- To enforce our Terms of Use and other applicable policies.
Legal Basis for Processing
For users located in the European Economic Area or the United Kingdom, we are required to identify a lawful basis for each category of data processing we undertake. The table below sets out the bases we rely on.
| Purpose | Legal Basis (GDPR / UK GDPR) |
|---|---|
| Platform operation and content delivery | Legitimate interests (Article 6(1)(f)) |
| Marketing communications and newsletters | Consent (Article 6(1)(a)) |
| Analytics and platform improvement | Legitimate interests (Article 6(1)(f)) |
| Affiliate tracking and attribution | Legitimate interests (Article 6(1)(f)) |
| Legal compliance and fraud prevention | Legal obligation (Article 6(1)(c)) |
| Responding to correspondence | Legitimate interests (Article 6(1)(f)) |
For Indian users, data processing is conducted in accordance with the Information Technology (Reasonable Security Practices) Rules, 2011, and the Digital Personal Data Protection Act, 2023 as applicable.
Sharing Your Data
We do not sell, rent, or trade your personal data to third parties for their own marketing purposes. We may share your data with the following categories of recipients under the circumstances described below.
- Affiliate Networks and Merchant Partners: When you click an affiliate link, a unique tracking identifier is passed to our affiliate network partner and the respective merchant for commission attribution purposes. This does not include your name or email address unless you explicitly complete a registration with that merchant.
- Analytics Service Providers: We use third-party analytics platforms (such as Google Analytics) to understand website usage. These providers process data on our behalf under data processing agreements and are restricted from using data for their own purposes.
- Email and Communication Platforms: Your email address and communication preferences are processed by our email service provider solely for the purpose of sending communications you have consented to receive.
- Cloud Infrastructure Providers: Our website and associated data are hosted by infrastructure providers who process data on our behalf under contractual data protection obligations.
- Legal and Regulatory Authorities: We may disclose personal data where required to do so by law, court order, or at the request of a regulatory or governmental authority.
- Business Transfers: In the event of a merger, acquisition, restructuring, or sale of assets, personal data may be transferred to the successor entity. We will notify users of any such change in accordance with applicable law.
Data Retention
We retain personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by law. Our general retention principles are as follows.
| Data Category | Retention Period |
|---|---|
| Newsletter subscriber data | Until you unsubscribe or withdraw consent, plus 30 days for processing |
| Contact form submissions | 12 months from the date of last correspondence |
| Analytics and usage data | 26 months (in line with Google Analytics default retention) |
| Affiliate tracking data | 90 days, or as required by affiliate programme terms |
| Legal and compliance records | 7 years in accordance with statutory requirements |
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised such that it can no longer be associated with an identifiable individual.
Your Privacy Rights
Depending on your country of residence, you may have specific rights in relation to the personal data we hold about you. The rights set out below apply under GDPR and UK GDPR; equivalent rights exist under Indian data protection law.
- Right of Access: You have the right to request a copy of the personal data we hold about you and information about how it is being used.
- Right to Rectification: You may request that we correct any inaccurate or incomplete personal data without undue delay.
- Right to Erasure: You may request the deletion of your personal data where there is no compelling reason for its continued processing ("right to be forgotten").
- Right to Restrict Processing: You may ask us to suspend the processing of your personal data in certain circumstances, for example while the accuracy of data is being verified.
- Right to Data Portability: Where processing is based on consent or contract, you may request a machine-readable copy of your data for transfer to another controller.
- Right to Object: You may object to processing based on legitimate interests, including profiling and direct marketing. We will cease processing unless we can demonstrate compelling legitimate grounds.
- Right to Withdraw Consent: Where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.
- Right to Lodge a Complaint: You have the right to lodge a complaint with your national supervisory authority. For India, this is the Data Protection Board of India; for the EU, your relevant national DPA; for the UK, the Information Commissioner's Office (ICO).
To exercise any of the above rights, please contact us at partners@11coupon.com. We will respond to all valid requests within 30 days.
Cookies & Tracking Technologies
We use cookies and similar tracking technologies to operate the platform, understand how visitors engage with our content, and deliver relevant affiliate tracking. Our use of cookies is governed by our Cookies Policy, which provides detailed information on the types of cookies used and how to manage your preferences.
By using our website, you consent to the placement of non-essential cookies in accordance with our Cookies Policy. You may withdraw or modify your consent at any time via the cookie preference centre accessible from the footer of every page.
For full details, please refer to our Cookies Policy.
Security Measures
We implement technical and organisational measures designed to protect personal data against accidental loss, unauthorised access, alteration, disclosure, or destruction. These measures include, but are not limited to, the following.
- Transmission of data via encrypted HTTPS/TLS connections.
- Access controls limiting personal data to authorised personnel on a need-to-know basis.
- Regular security reviews and vulnerability assessments of our platform infrastructure.
- Data processing agreements with all third-party service providers who handle personal data on our behalf.
- Internal policies governing data handling, retention, and disposal.
While we take reasonable precautions, no method of electronic transmission or storage is wholly secure. In the unlikely event of a personal data breach that poses a risk to your rights and freedoms, we will notify you and the relevant supervisory authority in accordance with our legal obligations within 72 hours of becoming aware of the breach, where required by law.
International Data Transfers
11coupon.com is operated from India and primarily serves a global audience. If you are accessing our platform from outside India - particularly from the European Economic Area (EEA) or the United Kingdom - your personal data may be transferred to and processed in India, which may not have data protection laws equivalent to those in your country.
Where we transfer personal data from the EEA or UK to countries not deemed adequate by the European Commission or the UK Information Commissioner, we ensure that appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) approved by the European Commission, or the UK International Data Transfer Agreement (IDTA), as applicable.
For enquiries regarding international transfer mechanisms, please contact us at partners@11coupon.com.
Children's Privacy
This website is not directed at children under the age of 13, and we do not knowingly collect personal data from individuals under this age. If you are a parent or guardian and believe that your child has provided personal data to us without your consent, please contact us immediately at partners@11coupon.com and we will take prompt steps to delete such information.
Users between the ages of 13 and 18 should obtain the consent of a parent or legal guardian before submitting any personal data to this website.
Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our data practices, legal obligations, or operational requirements. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, provide more prominent notice such as an on-site notification or email to subscribers.
We encourage you to review this policy periodically. Your continued use of this website following the posting of changes constitutes your acceptance of the updated policy.
Contact & Data Protection Officer
For any questions, concerns, or requests relating to this Privacy Policy or the processing of your personal data, you may contact our data protection team using the details below. We aim to respond to all substantive enquiries within 30 days.
C 60, Janakpuri
New Delhi , India